Work Sans is a grotesque typeface family with a range of weights that is optimized for web use but also serves print applications well. Work Sans is the only font to be used on ASRaymond digital applications.
Libre Baskerville is to be used as an accent font only – for headings and special-case uses – in print applications. Do not use this font in any ASRaymond digital spaces. Refer to the applications section in this guide for usage examples.
For ASRaymond brand materials, it is important to align with the brand styles whenever possible, which also includes type styles. The exact amount of styles, point sizes, and weights will vary depending on the application, but the below example shows a general hierarchy guide for making type choices in brand materials. The specifications for these styles is for a standard-size printed document, but it's important to use these as a general framework, rather than a strict rule. Again, these styles should be adjusted for specific applications, legibility, emphasis, etc, when applicable.
Note on the styles that are labeled variable color: the color can change as desired within the brand colors, but legibility and simplicity should always be a consideration.
Font:
Work Sans
Size:
56 pt.
Weight:
ExtraLight
Line Height:
56 pt.
Letter Spacing:
Normal
Case:
Title
Color:
Variable
Font:
Work Sans
Size:
14 pt.
Weight:
Light
Line Height:
20 pt.
Letter Spacing:
Normal
Case:
Sentence
Color:
Black or Reverse
Font:
Libre Baskerville
Size:
22 pt.
Weight:
Bold
Line Height:
26 pt.
Letter Spacing:
Normal
Case:
Title
Color:
Variable
This special headline style should be used sparingly. Use selectively for emphasis.
Font:
Work Sans
Size:
12 pt.
Weight:
Bold
Line Height:
13 pt.
Letter Spacing:
150
Case:
Uppercase
Color:
Variable
This headline treatment should only be used for shorter-length headlines (1-3 words) as legibility can become an issue with the open and capitalized styling. This can be used more regularly than the special headline treatment, but be careful to not use it in too much of the document for accessibility purposes.
Font:
Work Sans
Size:
10 pt.
Weight:
Regular
Line Height:
13 pt.
Letter Spacing:
Normal
Case:
Sentence
Color:
Black or Reverse
Font:
Work Sans
Size:
12 pt.
Weight:
Regular
Line Height:
13 pt.
Letter Spacing:
Normal
Case:
Title
Color:
Variable
Font:
Work Sans
Size:
10 pt.
Weight:
Bold
Line Height:
13 pt.
Letter Spacing:
Normal
Case:
Title
Color:
Variable
Alternate Font
If the primary fonts are not available, Arial is the preferred fall-back font. Arial is available natively on Mac and PC devices.
Questions?
If you have any brand questions, please contact the FMC Marketing Team.
