Main/Primary Logo
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ASRaymond Brand Guide
Logo
Main Logo
The main or “primary” ASRaymond logo is below and is available in three color options – full color, reverse, and black. You can download these logo files in various file formats below. Be sure to review and follow all usage guidelines on this page.
Please note the reverse logo should only be used on an opaque ASRaymond Blue background, as pictured below. Do not use the reverse logo version on any other color or background.
Endorsement Logo
The ASRaymond logo is also available for use with the "Business of Barnes" endorsement. This is a logo variation that is appropriate for certain applications and should be used as outlined below in the "Logo Usage" section of this page. You can download these logo files in various file formats below. Be sure to review and follow all usage guidelines.
Collection of Brands
The ASRaymond brand must also be used with its product line brands for certain applications. When they must be used, there are two lockup versions – the standard and vertical versions. For each of these, there are also two color options. It is important only the provided lockups are used, and the "Business of Barnes" endorsement should never be included with the collection of brands lockups. You can download these logo files in various file formats below. Be sure to review and follow all usage guidelines on this page.
Individual Product Logos
It is preferred the product logos be used together, but when individual product logos are needed they are available for download in both gray and reverse below. The individual product logos should not be “locked up” with the logo individually – it is best to use in tandem with a thin rule so the product logo is more grounded (shown in an example below). Product logos should always have secondary hierarchy to the main ASRaymond Logo.
Logo Usage
With various logo options, it's important to know when, where, and how to use each one. The diagram below helps identify when and where to use each, and the guidelines beyond the diagram help outline how to use it with minimum size, clear space, and violations.
X Do not use on contracts, invoices, or official documents.
Endorsement Logo
Building Signage
Official Communication (Example: Written Contracts)
Social Media
Swag
X Do not use with the "Collection of Brands" logo or any of the product logos.
Collection of Brands Logo
Email Signature and Business Cards
Shipping Boxes
Shipping Tape
Tradeshow Material
X This logo version does not replace the mail logo in the PowerPoint template. Refrain from use in printed material.
Clear Space
It is very important the logo has proper clear space surrounding it – it should not be too close to any other graphic elements or the edge of a page. Be sure to refer to the diagram below when placing the logo.
Minimum Size
For accessibility and legibility, the logo should not fall below the recommended minimum size. Below you'll find guidelines for each of the logo versions and minimum size recommendations for print (in inches) and digital (in pixels).
Violations
The following images show examples of logo violations – be sure to refrain from using the logo in any of these ways.
