The ASRaymond brand colors are broken into two palettes – a primary palette and a secondary palette. Use the guidelines below when creating brand materials.
Primary Palette
The primary palette consists of two colors – ASRaymond Blue and Indigo, and their assigned color value specifications are listed below. The primary palette should make up at least 60% of the color used on any application.
For print applications (CMYK), it's important to test these values as results will vary from printer to printer. Adjustments may be necessary for consistency.
Primary
AS Raymond Blue
| HEX: |
#1E417C |
| RGB: |
30, 65, 124 |
| CMYK: |
100, 85, 23, 9 |
| PMS: |
7686 C |
Indigo
| HEX: |
#1A0D47 |
| RGB: |
26, 13, 71 |
| CMYK: |
100, 100, 33, 46 |
| PMS: |
275 C |
Secondary Palette
The secondary palette consists of five colors that should be used as accents to the primary palette. Their assigned color value specifications are listed below.
For print applications (CMYK), it's important to test these values as results will vary from printer to printer. Adjustments may be necessary for consistency.
Secondary Palette
Sky
| HEX: |
#0376CB |
| RGB: |
38, 117, 187 |
| CMYK: |
80, 46, 0, 0 |
| PMS: |
285 C |
Lagoon
| HEX: |
#31999B |
| RGB: |
49, 153, 155 |
| CMYK: |
74, 18, 38, 0 |
| PMS: |
7473 C |
Spearmint
| HEX: |
#4DC58E |
| RGB: |
51, 165, 115 |
| CMYK: |
60, 0, 46, 0 |
| PMS: |
2413 C |
Soft Lime
| HEX: |
#75EA8E |
| RGB: |
117, 234, 142 |
| CMYK: |
44, 0, 56, 0 |
| PMS: |
2268 C |
Platinum
| HEX: |
#E8E8EA |
| RGB: |
232, 232, 234 |
| CMYK: |
8, 6, 5, 0 |
| PMS: |
7541 C |
Accessibility
Accessible design allows users of all abilities to navigate, understand, and use a brand. Web Content Accessibility Guidelines (WCAG) 2.0 serves as the standard for website color accessibility and informs print accessibility as well. Use the link below to explore ASRaymond's accessible color palette options. Be sure to note when a color combination is accessible at any size (AAA & AA), accessible for large text and graphics only (AA18), and when you should refrain from using a color combination at any size (DNP).
